SuperPetit

SuperPetit was born in Lyon in 2015, the creative project of sisters Maud and Diane, who saw an opportunity nobody else in the category was chasing: a mealtime object beautiful enough to leave on the table, not hide in a drawer. Where children's tableware had long been treated as disposable plastic, the sisters approached it as a design brief — reusable, sculptural silicone tablemats that double as a colouring canvas, rendered in a considered palette and finished with the kind of graphic sensibility you'd expect from a Parisian concept store, not a baby-aisle shelf. The collection has since grown into four distinct design lines, each with its own visual world, while the sisters continue to run the brand across two continents — Maud directing product and brand design from Hong Kong, Diane overseeing global distribution from France — giving SuperPetit a genuinely international, design-first point of view rather than a single local market's taste.

Every piece is 100% food-grade silicone, considered as much for how it lives on a table as for how it performs — tactile, matte-finished, and built to be reused rather than replaced. That same intentionality extends to how the brand operates: sustainable production is non-negotiable, and a share of every sale supports 1% for the Planet, the global network connecting business to environmental causes. The world has since grown beyond the table — SuperPetit now brings the same design-first, eco-conscious approach to Back to School, with stylish, sustainably-made backpacks and lunch bags, alongside screen-free travel games such as the Mosaic puzzle, extending the brand from mealtime object to a considered lifestyle for children on the move. It's this combination — object-quality design, a strong French point of origin, and a genuine sustainability ethic — that positions SuperPetit closer to a design-led lifestyle label than a conventional children's brand.