ezpz

ezpz was founded in 2014 by Lindsey Laurain, a mother of three boys who grew tired of chasing tipped-over plates and thrown food at every meal. When she couldn't find a solution on the market, she designed one herself: the Happy Mat, an all-in-one placemat and plate that suctions to the table — the product that became ezpz's flagship and the foundation of the whole brand. To make sure every product did more than just reduce mess, Lindsey later brought in Dawn Winkelmann, a Speech-Language Pathologist and Pediatric Feeding Specialist with over 30 years of clinical experience, and every ezpz product since has been intentionally designed around specific ages and developmental stages to help babies and toddlers build the motor skills and confidence to self-feed.

Today ezpz's range spans mats, plates, cups, straw-training systems, utensils, oral care tools, and baby-led weaning essentials — backed by over 20,000 five-star customer reviews and coverage in Parents, Good Housekeeping, New York Magazine, and BabyCenter. The founding principle hasn't changed: thoughtful design and safety should never be compromised.